Term 1 Vis Comms Unit 10

Project 1 – Film Credits

Analysing the brief and Concept

In this project the aim was to create a series of posters resembling the credits to a start of a film. The film has to be original and iconic. After researching into different films such as Pulp Fiction, Trainspotting, Whiplash and Factory girl, I discovered  Factory Girl would be best suited to my style of work. 


Factory Girl was based in the 1960s and created by George Hickenlooper. The main character was Edie Sedgwick who partnered up with New York’s most famous artist; Andy Warhol. Andy creates Edie into a New York superstar and unlocks her hidden talents. However, the fame and popularity later gets the better of her and mentally destroy her.

I researched into 1960s film credits and the style of work around that era and discovered that a lot of these credits/ posters use colour to contrast against images.

My high interest struck by these series of images from a blog who was created by the designer Saul Bass


What I like about this image is the placement and positioning of all the characteristics within the poster. The imagery used in this design fills alot of the blank space up which I think links well with the energy in the poster. The people looking like they are moving sets a upbeat mood for the movie. The plain white background allows attention to be called to the text and imagery which engrosses us in. 


On this particular piece I like the shattered book aspect as it resembles the word ‘fail’ and makes the poster have movement. 


This piece was striking to me as I like the bold colour scheme it has. The contrast between the red/orange with the black and white emphasises the title and makes the poster simplistic yet effective. 

The main factor of my positive thoughts to 1960s style film posters is that they have a expressive style about them which is eye-catching. The simple designs in comparison to some contemporary designs make it more lively. Also the placement of images on a plain background rather than ‘built up images’ usually randomly placed, can create a more dramatic mood as it makes it a greater image which is very satisfying and pleasing to the eye. 

What to consider:

Audience – My target audience would be people who are interested in opportunity, life of pop stars/working class people and socialites. 

Purpose – The purpose is the advertisement of the film Factory Girl and to set the mood for the rest of the film.

Themes –  Graphic design work throughout the 1960s uses colour schemes of yellows, blues, reds which I will apply to my work. It also uses bold vivid colours and images. 


My work:

factory girl broken 1

Credit 1

In this credit, what I felt worked well is the separated image of Edie as it shows her face vaguely and broken. This I felt described her life as a popstar, discretely breaking her. This sets a mysterious mood for the rest of film and with the sharp edges used within the imagery, it makes it seem like the film is going to be quite dramatic much like the lifestyle Andy Warhol brings upon Edie. The font I have used for my typography is very much like the common text style used in the 1960s: condensed, bold, slightly stretched, curved and lowercase. The use of using thick lines drew on illustrator rather than actual roads is the same theme of 1960s style as it goes against the ordinary.

However for areas of improvement, I feel the space isnt evenly filled up and it looks more crowded by the word ‘factory’ and more spacious by the word ‘girl’. I also feel like I should of tried to make the lines more central on the poster which may have helped solve the problem of the uneven spacing. 


Credit 2

This credit I thought was my strongest piece. The way I have placed the images so that they have a correlation to the lines and text makes the credit seem like it has life. The overlooking view of New York city and the small icons of Edie makes it seem like were looking at it from a high prospective. The same font was used in this piece for the same reasons as it links in with the 1960s style along with the colour scheme. The lines used to show the camera flash are used as leading lines which helps us view the main points in the credit.

For improvements I would maybe try experimenting with re-positioning everything to see if another format may have worked better. Also I would try make the images look like less randomly placed however, this could of been a reason for the design working well. 


Credit 3


My final credit I like as it has more of a variety of colour than my other designs which makes it different. The filled image at the bottom contrasts well with the colour scheme and as its places on top of the colours rather than behind it makes it more broader. How Edie is the largest image but hidden makes Edie seem undercover and makes her look powerful which makes you feel empowerment. 

To improve, I would re-edit the image of Edit so that it is more black and white rather than grey as I feel it makes the image neater.


Project 2 – Collages

Analysing the brief and concept:

In this project the idea is to create work with layers of images and designs. This type of design works well with a vintage theme to it and when it is highly built up work. We have to create a series of posters based on a set era. My chosen era was he 1940s.


My favourite designer who relates to this project is Cristiana Couceiro.I like the way she combines her vintage photos and paper with the designs she choses. I feel she’s good at her placement skills and her colour scheme is very effective. The 





Unlike my 1st project, the colour scheme is more bland and less vivid. 




Project 4  Fashion/Style Promotion

Analysing the brief and Concept

The brief is quite simply to create an


for a chosen shop.

I can appreciate from this that I need to initially decide onn the sort of outlet I want to work with and analyse the purpose behind the concepts I think about – considering the following:




Sales objects


I have to admit that I have gone straight to an idea – possibly because this has been offered to other students and I have had the subject in the back of my mind for a while.

While on the residential trip to London I saw the following shop:

KK Outlet




This is a gallery, a book shop, a clothes retail outlet and a shared studio space for graphic designers. It is in Hoxton/Shoreditch and from my knowledge of this sort of area is completely at home in that environment.

One of the magazine that I saw on sale was iD. I felt that the client group for KK would match the readership of this magazine. So I did a bit of RESEARCH on this.



Who buys iD?

Male 37%     Female 63%

Average Age     27.6

Under 21-25    21 8%
26-30                 34%
31-35                  24%
36-40                 20%
41+                       14%

Audience Profile
30% Spend 3 hours online per day
61% have 500+ Facebook friends
51% visit the website more than 3 times a week

40% shop online every month
83% purchase clothing/accessories every month
52% own a video game console
83% eat out at least once a week
82% go to a bar or club at least once a week
£24,414 Average individual income
£49,637 Average household income
83% like to know about fashion brands/designers before everyone else

iD describe themselves:

‘We utilise our creative vision and talent to give the world the gift of eye-catching, mind-blowing, video-driven fashion content. Exploring everything from high-end couture to the myriad of underground fashion scenes all over the world’.

Personal Reflection

I can see clearly that the sort of outlet I’m considering – basing it on KK Outlet would have a particular requirement of the sort of places they browse and shop.

So I’ll revisit my requirements


mostly under 35 – male & female – computer literate – high income for age bracket – professional – educated – creative


Highly ‘urban’ – revitalised and gentrified area – often around docks, old industrial areas etc


Multi- purpose – as the audience buys 83% of their clothing online – they will be used to viewing a variety of potential purchases at one time. my own interpretation is that they would be fine to buy a number of things in one location – as long as they were well designed

Sales objects

I’m going to show below the objects for sale in a number of retail outlets I have discussed with my tutor as possible sites for information


With the average income of £49,637  I feel that cheapest price would not be an issue – although I don’t think we’re talking about luxury or what is often called STYLE – DESIGN is the key selling point.


Tinsmiths, Ledbury
Baileys Home & Garden, Ross on Wye

The Old Electric Shop, Hay on Wye

Cow, Digbeth

Now – the identity.

I have established for myself that the shop – possibly called


would be an eclectic mix of clothes, vintage items, prints, home wears, books, magazines etc

Why hyphen?

I feel that many of the shops I like have quite random names – that often don’t mean anything but are just pleasing as a word


or look good typographically – which is the case here. The concept of hyphenation and justification is a central one to typography – a rule to be learned. It also gives me the opportunity to use hyphenated text as a design element – breaking the rules.

Design Style




Posters to sell



Shop Front?


Project 3 Posters for Ballet Rambert
Manipulating Type


gives masses of ideas and suggestions for a range of highly contemporary work.

One method that the Vis Comms group started up last year was distorting and manipulating both type and images by means of a scanner. This site will reassure you that this is an acceptable design method and may interest you more than paper manipulation by hand.

Here are some good examples:





For hundreds of years new artistic styles have been established through aesthetic changes,  preferences and a need for exciting new ideas. But while art was allowed to be ugly, design had to be functional.

Trends in graphic design and visual communication were, until very recently, all variations on what was generally considered to be aesthetically pleasing. It is only in the last few years that those working in design started to rebel.